Part 3 of our Series on All About The Bouquet
In our last part of the series “All About the Bouquet” we are discussing the bridal bouquet pricing topic. In past blog topics we’ve looked at different bouquet shapes and styles. Then we looked into the individual floral elements that can make up a bridal bouquet. And now we will discuss some of the factors that go into pricing these beauties.
Factors for Bridal Bouquet Pricing
When pricing a bridal bouquet, we designers may ask ourselves several questions:
- How difficult or labor intensive is it to make this bouquet? Is this a bouquet I will need to spend all afternoon making? (As a rule of thumb, rounded bouquets come together more easily than asymmetrical bouquets.)
- Are the flowers I need for this bouquet in season and readily available? Will I need to special order these flowers from growers far, far away and need to factor in shipping costs?
- What is the wholesale price of the flowers I am using? Are these specialty flowers (orchids, garden roses) that come with a higher price tag? Are there twenty different kinds of flowers that need to be purchased, or just two?
The Sweet Spot
At Flora Nova, our bouquets typically range between $200 – $350, and our sweet spot is usually around $265. Let’s take this bouquet above (that you may remember from Part II – Bridal Bouquet Flowers) and break down the cost a bit. This bouquet is a classic rounded design with some slight trailing elements. It features spring flowers that were locally grown and readily available mixed together with floral standbys like white hydrangea, seeded eucalyptus, and dusty miller. Specialty flowers like voluptuous garden roses and cheery anemones are used, but only as accents and are placed alongside less costly floral ingredients. All of these factors combine to create a final price tag of $265.
Here are some more bouquets around our “sweet spot”:
The Lower End Pricing Range
Remember this fluffy green bouquet from our last post? This is a perfect example of a bridal bouquet that falls a little lower on the price continuum. Because of the abundance of greenery and the absence of pricey specialty ingredients, this bouquet comes in at $215.
And what about the other end of the continuum? You might remember these bouquets from our last post. The price for each of these bouquets is edged higher due to the complexity of design, the abundance of specialty flowers, or the sheer number of different floral elements found within the bouquet:
Well class, I hope you’ve enjoyed this course in bouquet-ology. We’ve swooned, we’ve drooled, and we’ve learned a little something along the way. Thanks for tagging along!
And if you’ve missed our previous posts in the series, here you go: